The purpose of this project was to raise category awareness and brand awareness of the product "Junshin Komeko," meaning, "Pure Rice Flour" in Tokyo area. The rice flour itself was somewhat new and unfamiliar category, so I took advantage of the local summer festival to let the audience try some dishes made with this rice flour. I also planned the commercial song and PR comedy performance to further establish the brand recognition.

I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu. I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.

I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu. I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.

I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu. I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.

I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu. I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.I’m a text box. Double click me to edit the text or to change the way I look. You can change the font, size, color, and so much more. For advanced styling options, click on “more” located on the right hand side of the text editing menu.