HO‍‍‍NAMI Marketing

From beginning to end of product lifecycle.

Japanese Market Realities that Canadian Marketers Do Not Know

Honami Tsujii, April 5 2019

Japan is a popular tourist destination but it is also a popular market for International marketers in their business journey. In fall 2018, I took International Marketing course at the Telfer School of Management, University of Ottawa. In that course, each marketing consulting team should pick one Canadian company and a country that they want to su...

Read More
creative idea

How the Automatic Human Washing Machine would Look Like

Honami Tsujii, February 26 2019

I admit that I always procrastinate to take a shower as feeling lazy of the whole process of bathing. Since I was a kid, I have always dreamed of an automatic bathing machine. In my initial imagination, the machine looked like the picture below. The user float in the air somehow and the water covers the  body and wash with bubbles.

Read More
Marketing Project

How to design, make, and sell 48 original T-shirts all in only 7 days

Honami Tsujii, February 26 2019

"What about selling our original logo T-shirt?" everything started from this one random idea at our practice in the basement studio at Takada-no-baba, Tokyo. During my stay in Japan last year, I made a band with my friends and named it "Myon-myon" after the initial letter of each of our first name. The band was not a serious one like aiming at bein...

Read More