HO‍‍‍NAMI Marketing

From beginning to end of product lifecycle.

Amateur Band

Marketing Project

How to design, make, and sell 48 original T-shirts all in only 7 days

Honami Tsujii, February 26 2019

"What about selling our original logo T-shirt?" everything started from this one random idea at our practice in the basement studio at Takada-no-baba, Tokyo. During my stay in Japan last year, I made a band with my friends and named it "Myon-myon" after the initial letter of each of our first name. The band was not a serious one like aiming at bein...

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